Do you want to build an email list but don’t have a big budget for running paid ads or other marketing?

Read on for a few ideas on how to build your email list without a big budget.

Create a freebie

Create a freebie such as a checklist, quick tutorial, cheatsheet etc and promote it through your social media channels in exchange for an email address.

Write a blog

Start a blog.  Provide interesting, valuable content and then have a sign-up form at the bottom.  If people love what they are reading they will happily sign up to read future articles.

Include an opt-in on your website

Have a sign-up form on your website.  And not just one.  You could have one at the top of your web page, at the bottom, on the sidebar or as a pop-up.  Make it interesting and engaging.

Run a promotion

Run a promotion or online contest in which people have to give their email to take part.  If you attend events/trade shows etc, run a competition for the day.  Gather email addresses to be entered into the competition.

Have a sign-up button on your social media channels

Easy to do and if people like what you are posting they may well be happy to join your mailing list.

Use Video to grow your email list

Use video to engage with your audience and then invite them to join your mailing list at the end.

Host a webinar

Host a webinar on a subject close to your ideal client’s pain point.  To be able to join the webinar they will have to give their email address.


Put out posts asking your social media followers to join your mailing list.  It’s surprising how well this simple action can work.

Have a subscriber-only area on your website

Offer special promotions or access to a secret part of your website in exchange for an email.  The restricted part of your website could have resources only available to subscribers.

Run a survey

This gives you valuable market research information and lets people know they will receive a thank you such as a freebie or entry into a draw to win a prize for leaving their email address

If you have any other ideas to build your email list, feel free to share them below.


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