Why use Facebook to help build your business

Facebook is still an incredibly powerful source in the world of social media and can be an important part of a small business marketing strategy.  Too many small business owners dismiss using Facebook as they confuse personal pages with business pages and say they do not like seeing pictures of people’s dinners each day.  Stop those thoughts right now.  It is not what you like, but what your potential customers like.  The people posting personal pictures could come across your business page and be your ideal client who goes on to buy from you.

Without Facebook, your business is missing out on a huge untapped source of potential new customers who don’t know you exist yet.  That in itself should be reason enough for you to realise that Facebook marketing is important for small businesses.

Here are three of the benefits of using Facebook as part of your social media marketing:

  1. Get ahead of your competitors.

Have a look at your competitors.  Are they on Facebook?  How many followers do they have and what sort of interaction are they getting?  If your competitors are getting results with their Facebook page, you should be trying to do the same, and better!  Follow what they are doing well and better what they are failing at.  Get ahead of the game and be the leader in the Facebook campaign.


  1. Simple and effective (if done properly!)

It will take time initially to get your Facebook page set up and then more time to main interesting and engaging articles to attract people to your page.  But once it is set up and running, it really is a simple process and it makes it easy for clients to engage with you and share your business brand thereby raising your profile.  Ultimately, others will start doing some of the work for you by sharing your articles.  How much simpler could it be?


  1. If you are not on social media for business purposes, you are invisible

The number one social media channel is still Facebook and every type of business uses it from the one-man band to the large corporates such as Coca Cola.  So many people use Facebook these days to search for information on companies and to find what they need.  How often have you seen a post asking for a recommendation for a gardener, hairdresser or plumber?  We see loads.  And then we see the responses where people have posted links to the appropriate business Facebook page.  If they can find you here easily, job done.  If they have to spend time trying to find your details elsewhere, you may well lose them as they will simply come across your competitor’s details instead.  Remember, If your potential customers are using Facebook and you are not on there, you are ultimately invisible.

These are just three of the hundreds of reasons to use Facebook to help build your business.  If you would like to know more, get in touch or subscribe to our newsletter for future updates.


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